“Welcome to the silly season and The(Un)Popular Issue, our summer issue – an absolutely safe zone, where unpopularity is neither judged nor devalued and where popularity can be questioned.” The words of director Sofia Lucas sum up the spirit of this new issue of Vogue Portugal, which celebrates all that is different, strange and kitsch: from weird trends to uncool music, improbable flavors and mandatory discussions (to wax or not to wax, that is the question), there are 288 pages ready to dissect everything that is #unpopular.